Ytel Blog

Posts by Adam Johnson, Ytel :

The SMS & Voice Blend for Sales Teams

By Adam Johnson, Ytel  |  

Struggling to find the sweet spot on how to successfully contact and get in touch with prospects? Two of the strongest channels for promoting a product, boosting brand awareness, a...

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SMS for Sales: A Prospecting Dream

By Adam Johnson, Ytel  |  

Building relationships and communicating succinctly are fundamental for sales to hit their goals. Testing the best channel to use for sales KPIs can be a task unto itself, but that...

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The SMS Marketing Toolkit For Businesses

By Adam Johnson, Ytel  |  

In the convoluted and noisy world of marketing, here are the five things every business needs to check off in order to launch and run a successfully converting SMS campaign. This i...

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Why Retailers Should Use SMS for Outreach

By Adam Johnson, Ytel  |  

With every season comes a new reason to head to our favorite shops and spend some money! Whether it's clothing, sporting goods, new technology or the hottest new smartphone (just t...

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SMS for Nonprofits and Religious Organization...

By Adam Johnson, Ytel  |  

Nonprofits and religious organizations have unique communications needs; from organizing events to creating awareness for a cause, there’s always something newsworthy to be conveye...

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Upselling 101: How to Boost Revenue

By Adam Johnson, Ytel  |  

It is no secret that upselling is the magic bean that generates outsized revenue streams. Once you have a customer on the line and in a good mood, you are in a perfect position to ...

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Lead Gen Challenges: Engaging Prospects

By Adam Johnson, Ytel  |  

Marketers have a pretty tough path to follow - once you've roped in a new prospect, how are you going to ensure that they're staying engaged? Creating a sales funnel gets you throu...

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Industry Use Cases for SMS Marketing

By Adam Johnson, Ytel  |  

The beauty of SMS is simple - not only is it universally used, but can serve literally every industry in the market. Sending a text is a much more efficient, cost effective, and st...

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Utilizing Voicemail Delivery & Voice Broadcas...

By Adam Johnson, Ytel  |  

With a saturated market filled to the brim with tech and tools, it can be difficult to nail down the best methods of outreach for your lead gen strategy. Today we're sharing a few ...

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SMS vs. Email: Marketing Grudge Match

By Adam Johnson, Ytel  |  

SMS and email are two of the most commonly used channels for marketing campaigns in the modern landscape, but which is MORE effective? This post dives into a SMS vs. email comparis...

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