Let’s get straight to the point: people are addicted to stories. Stories are what make us human, and they’re how we create meaning. You might be thinking, we all know people love stories, why is this relevant? It’s relevant because your brand and business is not exempt from telling a story. Marketing is a storytelling process that will bring your business to life. Your brand is the story of your business, and little aspect of your brand is a part of your story.