Case Studies: Why Your Product Needs Them

Wes Wise, Ytel |  
Simply put, case studies are testimonials from customers that describe in detail the ways in which your product or service changed their business for the better. The goal of a case study is to describe a customer's pain point prior to working with your company, and expand on how your business alleviated these problems.

This post shares a few ways case studies are useful not only in your marketing strategy but in the interest of your company's reputation and longevity.

They can also paint a picture of what the prospect can expect once they've purchased your product or service. Here are a few ways case studies are useful not only in your marketing strategy, but in the interest of your company's reputation and longevity. 

Educates the Buyer

Through a strategic content marketing plan, like blog posts, infographics, and social media, you are already teaching your prospects about your business and its products. Case studies provide a much more detailed approach; they combine telling a story with sharing relevant product information that your prospects want and need to know in order to make a buying decision.

Additional PR 

Once the case study is complete and approved by the customer, it should live on your website so people can browse through at their leisure. Also, don't be afraid to share through your social media channels, announce it in your newsletter, and push it out through various email campaigns. Getting content in front of people can be the hardest part! This way, your product marketing and PR is handled in one sitting.

Creates Brand Ambassadors

When you have companies in your corner that love your product and are willing to speak about their experience, you can utilize this relationship in various ways.

Achieve this by:

  • Consider them for any future customer events or networking opportunities.
  • Advertise them on your website, social media, and other marketing collateral.
  • Lastly, hook them up! A thank you note, gift card, or discount on one month of their bill is a great way to show your appreciation. 

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About The Author

Wes Wise, Ytel

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With a knack for technical writing and a focus on front-end development, Wes works on a variety of Engineering and Marketing projects at Ytel. As an UI/UX developer, he’s constantly following design trends, principles, and frameworks to implement the best solution for the task at hand.

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