Create Customer Loyalty with Millennials

Eric Madura, Ytel |  

The millennial generation marks a definitive change in the way that people think. Millennials are the first generation of people to grow up in the Information Age - people who consider digital connectivity a part of life, not a luxury or a novelty. To earn loyalty from these people requires that you think like them. Some of the most effective strategies to help create customer loyalty with millennials are below.

Millennials are a huge audience to target in today's market, and there are so many effective strategies to help create customer loyalty successfully. Read on for more!

Recognizing the Fundamental Changes in Personality

The millennial generation has been fundamentally changed by the normalization of technology as a basic means of communication. Attention spans are shorter. The ability to multitask is greater. Customer loyalty is contingent upon immediate gratification. In order to build and maintain any customer loyalty with a millennial, you must consistently keep up with their ever-changing needs. Your brand must appeal to their whims, no matter how shortsighted. Every brand must have a working knowledge of pop culture, regardless of industry.

The Accessibility of Your Brand

Omnichannel accessibility is more than a sexy marketing term – it is essential for customer loyalty with the modern millennial. The average person today owns more than one digital device. You never know which of those digital devices will be used for access to your website or shopping cart. Your brand must maintain a fully responsive user interface that is equally convenient on all platforms. Moreover, your marketing team must keep up with any new communications devices on the horizon. If those devices are relevant to your target audience, then you should look to create an interface there as well. Most importantly, you must ensure that your entire sales funnel is accessible in a responsive way. Advertising on a digital platform is one thing; conversions from those ads is another.

Indirect Marketing is the Key

The average millennial does not enjoy being pandered to. Direct marketing is almost a thing of the past – not quite, but it is on its last legs. If you want to build customer loyalty with millennials, you should look to incorporate your message within any number of indirect marketing tools that have been proven to work. Podcasting, comedic videos, online surveys and influencer marketing are just a few techniques that many successful brands are using to engage millennials today. Not only are these techniques less expensive, but they also hold their value for longer periods of time. Today, it is much more effective to create a podcast full of DIY building tips. Not only can your audience listen to this content multiple times, but you can also spread multiple ads across the landscape of the material.

Social Media is the Other Key

Millennials respond well to the opinions of their friends. Many of them will never see your products unless you are able to break into their social circles. Gaining a foothold with influencers is essential to building any sort of loyalty with Information Age generations. Follow your target market on social media until you become a leader within those circles. Maintain this leadership position in order to maintain customer loyalty. This may initially require a great deal of research and marketing, but the investment will pay off in spades down the line.

Read more about building customer loyalty here. 

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About The Author

Eric Madura, Ytel

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Eric is the Ytel Customer Support Manager and believes in a “Customer First” approach to servicing clients. He has spent his entire professional career in customer service, including managing a variety of call centers over the past 16+ years.

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