6 Sales Myths Debunked & Shut Down

Hanna Walther, Ytel |  

In the competitive, sales-driven world that we live in, there are endless strategies and techniques that businesses and their sales teams implement to optimize the customer experience and improve their company's bottom line.  However, some are classic misconceptions, rumors or just meant to scare people off. We're here to clear those up and provide some clarity. Sales myths, be gone!Sales Myths Debunked

In the competitive, sales-driven world that we live in, there are endless strategies and techniques that businesses and their Sales teams implement to optimize the customer experience and improve their company's bottom line.  However, some are classic misconceptions, rumors or just meant to scare people off. We're here to clear those up and provide some clarity. Sales myths, be gone!Sales Myths Debunked

Myth #1 - Sales positions have little room for growth

  • False. According to Entrepreneur, 85 percent of company leaders and entrepreneurs in the U.S. were salespeople at some point in their career. They've been in the brutal trenches that Sales can often  be, and they took that experience and used it to their advantage, preparing them to be great, successful leaders. 

Myth #2 - The Internet eliminates the need for a Sales team

  • False. According to Inc, eCommerce companies who don't offer "real people" to consult with (customer support and salespeople) are more than seven times likely to fail. No matter how confident you are in your business model or product, having a go-to person for your customers is crucial to your company's success. 

Myth #3 - The best salespeople are the pushiest

  • False. While persistence is a key trait for anyone in Sales, there is a fine line between persistence and aggression. A salesperson's primary goal should be to solve their customers' pain points, not harass them. No one wants to buy anything from someone if they feel bullied or pressured. 

Myth #4 - Great products sell themselves

  • False. Some products are too complicated to sell without support from a salesperson. In B2B, the majority of products require customization and a visible solution, all fostered by a salesperson. In B2C, many customers want and need the guidance and knowledge a salesperson provides during the purchasing decision. Examples include shopping for a new car or investing in a piece of real estate. If the buyer is not well educated on the product, they probably won't make a purchase. Great products sell well, but still need an advocate to support them in the eyes of the consumer. 

Myth #5 - Salespeople are only motivated by money

  • False. While we all work for money, salespeople (and most people) also value their title, rank, and growth as an integral and motivating part of the job, too. As Hubspot says, "We work for money, but strive for perfection." Not every member of your Sales team wants a bonus as their motivator, and it's your job to discover what motivates them, and use that to both party's advantage! 

Myth #6 - Incentives are a one-size-fits-all solution 

  • False. Sales teams typically consist of a very diverse group of people, with different wants, needs, and goals. Some of your team members may respond great to a monetary incentive, while others are motivated most by the challenge of opening more accounts, maintaining clients, or simply selling more. Get to know your team and discover what makes them tick, and reward accordingly!
Hopefully this provided fresh insight into the world of sales, where it's not only a place you can survive, it's a place you can thrive! Giving Sales a shot may be one of the smartest business decisions you make for your career. Think long term, think big picture... then get to work! 

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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