Engage Customers with a Monthly Newsletter

Hanna Walther, Ytel |  

While there are endless ways to engage with your customers online, there are few that work as well as a creative, informative and appealing newsletter, sent straight into their inbox. Newsletters can do wonders for building awareness about your business, introducing behind the scenes content, product announcements, and much more. Read on for some great tips to engage with your customers via email marketing and newsletters. 

While there are endless ways to engage with your customers online, there are few that work as well as a creative, informative and appealing newsletter, sent straight into their inbox. Newsletters can do wonders for building awareness about your business, introducing behind the scenes content, product announcements, and much more. Read on for some great tips to engage with your customers via email marketing and newsletters.

Sending out a company newsletter gives your business the chance to communicate with your customer base simultaneously, send out tailored content that you want them to read, and share in the excitement of what's happening at your company in real-time.

Newsletter Q&A

How often should I send my newsletter?

  • We send ours monthly, but this depends on how much content and what updates you have to share. You may find that a quarterly newsletter works better for you versus every month. You can always start with quarterly and move to monthly once you have the process optimized.

How do I send a newsletter?

  • There are so many platforms available today, and some are free! We use Hubspot for all our email marketing, and we love the custom templates Hubspot provides for email campaigns. MailChimp is another popular platform for newsletters and other email marketing resources.

When should I send out the newsletter?

  • This is where you have to test your email list. Try sending your newsletter to two different lists at two different times (in the morning and in the afternoon), and see which list opens the email more, clicks more, if one list interacts with the content more, inquires on any of the CTAs, etc. This A/B testing will take more than one round to discover the best time to send your emails, but is incredibly worth it. Timing is an important aspect of sending out your newsletter; you worked hard on it, and you want it to get opened and read! 

Share company updates

Whether this is department or leadership related, about a new product you're releasing, or even new feature updates... your customers will want to know! Sending out these updates gives them fresh insight they wouldn't have known otherwise, and provides them with the insider information that most customers enjoy learning about their favorite companies. Here's an example of a great company update to share in your newsletter.

Use Your Branding & Be Creative

This is your chance to really be creative and get outside of the box. Use gifs, fun colors, fonts (that stay within your branding guidelines, of course) and splashy graphics that will grab the reader's attention and keep them scrolling til the very end.

Host a contest or giveaway

Last year, we hosted a giveaway/ subscriber campaign, where customers simply had to subscribe to the Ytel blog and we sent them a free Ytel t-shirt. We got over 200 blog subscribers in just one month! Contests and giveaways do require some trial and error to discover what your customers respond best to, so you have to put the time (and money) in. But once you've found out what works best, there are many opportunities to grow your subscriber base and find great ways to interact with your email list.

*Hint: In our experience, some kind of swag (t-shirts, coffee mugs, etc) typically entices people to sign up, subscribe, or convert in the way you want them to. 

Share Lifestyle Content

Some of our most popular (most clicked on) pieces have been health tips, recipes, and holiday relevant content. A newsletter doesn't have to be all business; it can be fun, too! For example, share a tasty Thanksgiving side dish in time for the food lover's holiday, or a list of local stops that go all out with Christmas decorations in your area. Content like this breaks up anything that might be too business- focused and showcases a different, more personal side to your team and company.


Get your team involved

Including team members from different departments in spotlight articles or having them write the product updates is a great way to get employees involved. It also allows your customers to get to know additional team members by putting a face to a name, which isn't always the easiest thing to do in a large company. 

Good luck and happy emailing!New Call-to-action

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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