The future of Social Video: What's Next?

Hanna Walther, Ytel |  

As social media powerhouse Instagram rolls out its Stories feature (a blatant copy of Snapchat's feature of the same name that Instagram CEO Kevin Systrom admits to), tech heads are already looking to the next level in social video. Users now have the ability to instantly upload beautifully authentic short movies with professional editing features; moreover, users control the distribution of these masterpieces and can even monetize them. Honestly, where else is there to go?

The Future of Social Video: Snapchat, Instagram... What's Next?

As social media powerhouse Instagram rolls out its Stories feature (a blatant copy of Snapchat's feature of the same name that Instagram CEO Kevin Systrom admits to), tech heads are already looking to the next level in social video. Users now have the ability to instantly upload beautifully authentic short movies with professional editing features; moreover, users control the distribution of these masterpieces and can even monetize them. Honestly, where else is there to go?

The Future of Social Video: Snapchat, Instagram... What's Next?

Virtual Reality

Although VR stories may be a bit farther down the line for the average Instagram user, big companies are already finding ways to incorporate the new commercial technology into the mainstream experience. In conjunction with Microsoft, Volvo is now offering VR hologram tech in your car buying experience. Whether you are in person or wearing a piece of compatible VR hardware such as the Oculus Rift, you now have the ability to customize a holographic facsimile of a Volvo down to the wheel spokes. You can then take your newly customized hologram on a test drive, VR style, using a map generated from Microsoft data of real world streets. 

Wealthy colleges with huge endowments are also investing in virtual technology social video. Instead of fighting air traffic, paying extra for bags and waiting on delays, you can now visit Harvard or Yale from the comfort of your own home, complete with a VR tour guide. Imagine playing Call of Duty with all the keys to the rooms and full access to the secret areas (no guns, unfortunately, but there’s no need for that anyway) and you have the virtual reality college tour that’s saving many people time and money when choosing their educational experience.

360° Degree Video

YouTube already has hundreds of channels dedicated to fully 360 degree social video. Instead of looking at the video from the perspective of an audience watching a movie screen, you are placed in the middle of the action with the ability to scroll around and view the room as if your head was on a swivel on location.

Most of the popular 360 videos are dedicated to Korean dance choreography. You can bet that this technology will be incorporated into social video in the very near future, because the Avengers has already created a mock movie using the technology, and the hardware to record 360 video is readily available to the public at fairly reasonable prices.

Building Game Worlds

Minecraft, meet the Berenstain Bears bedtime storybook franchise - at least if commercial video game engine developers have anything to say about it. If the major video game engines such as Unity and Unreal continue to "dumb down" their learning curve, we could easily see social video of video games for kids and teens in the near future. Instead of simply watching a video, this new technology may allow people to record themselves inside of a fully generated world that may be built for educational purposes or for entertainment, as in the case of many VR social video horror games that are making the early rounds at tech conventions.

Sources: Techcrunch |  Macworld

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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