The Cloud is Your Friend! And Here's Why...

Hanna Walther, Ytel |  

There’s no denying that inexpensive and agile cloud technologies can benefit both start ups , small and medium sized businesses, and enterprises, too.  Along with flexibility and scalability, cloud technology helps organizations retain control over their cash flow and can avoid having funds tied up in infrastructure that isn’t directly generating revenue. Startups Should be Using the Cloud

There’s no denying that inexpensive and agile cloud technologies can benefit both start ups , small and medium sized businesses, and enterprises, too.  Along with flexibility and scalability, cloud technology helps organizations retain control over their cash flow and can avoid having funds tied up in infrastructure that isn’t directly generating revenue. Startups Should be Using the Cloud

Back in the old days (here’s an entertaining and short article about the cloud’s origins), it used to be that when goods or services became popular overnight, they’d be victimized by their own success because they couldn’t get the tools they needed, build product quickly or deliver in a timely manner. But not with the cloud.

The cloud is the great equalizer and one of the few spaces where a startup can access the same resources as large corporations.

What can it do for you?

It’s Flexible. Businesses can purchase services that meet their immediate needs, and scale up when their business takes off. It’s a stronger supporter of the ebb and flow of new product introductions.

It’s Secure. It’s like the technical equivalent of a bank. Cloud-solution providers deliver the secure experience that customers anticipate and look for, regardless of company size and proactively monitor for attacks and fix bugs. This secure form of business technology eliminates the risk of those pesky situations. 

Where should you start?


Most important for a company in the early stages of the game: ease of set-up and ongoing management. Once you can accurately communicate the goals and needs of your business, your cloud-based vendors can help you build the most appropriate infrastructure, focusing on operations, performance and affordability. A strong two-way relationship is a MUST. Consider using plug-and-play solutions for accounting, payroll and performance management, as well as company-wide applications like email and sales software.

Second, figure out your data requirements. How often and how deep will you need to access data? Your cloud provider should offer mitigation against security threats, network outages and compliance so you can focus on the important stuff, like number crunching and strategy. We know that the benefits of cloud technologies can be enjoyed by companies of all shapes and sizes. And the benefits of having flexible and scalable investments, including your data center, are not to be underestimated. 

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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