Industry Use Cases for SMS Marketing

Jeremy Bradley, Ytel |  

The beauty of SMS is simple - not only is it universally used, but can serve literally every industry in the market. Sending a text is a much more efficient, cost effective, and streamlined way to communicate with customers and leads, and to communicate internal processes as well. Let’s paint the full picture of how SMS can power new interactions, regardless of industry.

The beauty of SMS lies in the fact that any industry can utilize it to connect with their audience. From real-time notifications to keyword campaigns, there's something for everyone in the realm of SMS.


  • Payment or appointment reminders
  • Update warranty or recall alerts
  • Notify contacts of sales, promotions, and special offers


  • Send tips & tricks for utility cost savings
  • Remind customers of an upcoming service visit
  • Send updates on outages and expected restoration times


  • Send appointment or prescription refill reminders
  • 2-step notification via SMS for patient confirmation
  • Coordinate staff scheduling if demands change


  • Send incentive-based call to actions to leads
  • Re-engage cold leads with relevant content
  • Deliver personalized thank you’s for joining demos


  • Encourage donations for your organization
  • Send reminders for upcoming events and fundraisers
  • Deliver emergency warnings or evacuation notices in a crisis


  • Run keyword campaigns on yard signs encouraging leads to inquire
  • Send bulk SMS to contacts with interest rate updates & other info
  • Communicate with leads for information gathering and admin tasks


  • Advertise new menu items or pairings
  • Communicate upcoming events and special promotions
  • Confirm reservations and wine lists, seasonal dishes & drinks


  • Advertise sales and events with your contact list
  • Promote popular products back in stock
  • Upsell to past customers with relevant items


  • Send reminders for schedule changes, grades posted, lunch menu, etc.
  • Communicate with parents, students, and staff during emergencies
  • Share updates on events, fundraisers, activities, and more


  • Updates on ticket sales, tailgate times, promotional nights, etc
  • Send real-time notifications on score updates
  • Give player updates, starting lineups, and more


  • Send info on parking and downloadable maps
  • Inform staff of resource needs on location
  • Request additional volunteers for events

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About The Author

Jeremy Bradley, Ytel

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Jeremy is a Senior Sales rep at Ytel and he spends his days building successful relationships with customers, getting to know their business needs, and staying ahead of the curve on industry trends.

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