Amplify Your Lead Gen Strategy: An Intro

Sean Dailey, Ytel |  

For modern marketing, lead generation (or as we call it, lead gen) has become a popular way for companies to compete for business. It's one of a few major arteries that support healthy revenue growth, increase brand awareness, build relationships, develop qualified leads, and most importantly, close more deals!

Lead generation is one of a few major arteries that support healthy revenue growth, increase brand awareness, build relationships, and most importantly, close more deals!

"Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline." - Marketo

The buying process has completely changed over the past 10-15 years. Companies need to find new ways to reach buyers and be heard through all the noise and clutter online. Instead of focusing on finding customers via email blasts and mass advertising, we must now focus on being found and learn to build continuous client relationships.

Lead Gen Basics

There are 11 major lead gen strategies that could work for your business. Does your company use any of the following strategies? Do you think you should be using some of these strategies? That's probably a question you're going to want to ask yourself sooner than later.

  • Content Marketing & Blogging
  • Website and SEO
  • Social Media
  • Pay-Per-Click (PPC)
  • Content Syndication
  • Lead Generation Metrics
  • Telesales
  • Email Marketing
  • Direct Mail
  • Lead Nurturing & Scoring
  • Testing and Optimization

"The most successful lead generation/lead management programs have dedicated phone resources whose sole job in life is to take raw inquires and qualify them before they're sent directly to sales." - Craig Rosenberg, The Funnelholic Blog

What is a lead?
Each company will likely have their own definition of what makes up a qualified lead, but a standard definition is "a c
ontact with a particular value in the Lifecycle Stage property who has converted on a form or has been added to your Contact database." - Hubspot

Armed with this information, businesses can allocate their funds, departments, and priorities accordingly. Lead generation is a crucial aspect of growing and sustaining a business, regardless of the size or market. 

In this series, we’re going to discuss lead gen strategies and tactics that will help increase your revenue, business growth and overall success. We’ll cover how to find and close leads, analyzing your data and much more. 

We're sharing all kinds of lead gen strategy and tips in outbound sales in the latest eBook. 
Click below to download!
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About The Author

Sean Dailey, Ytel

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Sean leads the People, Culture, and Partnership efforts at Ytel. After almost 5 years of agency recruiting, Sean decided to move into an internal recruiting role, where he could have more of a direct effect on growth and people’s lives That’s when he met Ytel and the rest is history. Sean is a huge believer in culture, and puts an emphasis on people and building relationships.

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