Optimize Your Email Signature with ease

Sean Dailey, Ytel |  

An email signature is pre-populated into every email you write, so it should provide a solid representation of you and your company. As a sales rep, your email signature could be the factor that gets your potential clients to delve deeper, or even what wins you a deal! Below are a few tips on what to include in your email signature and how to represent yourself properly via email.Optimize Your Email Signature

An email signature is pre-populated into every email you write, so it should provide a solid representation of you and your company. As a sales rep, your email signature could be the factor that gets your potential clients to delve deeper, or even what wins you a deal! Below are a few tips on what to include in your email signature and how to represent yourself properly via email.Optimize Your Email Signature

Personal Info


First name, last name, phone number… These are the no brainers, but you might be surprised at how many emails go out excluding these. Another element that should be included is your email address. Though it’s being sent from your email already, it makes your contact information more readily available by including it in your signature. Also worth noting, both your cell and office phone numbers should be listed, too.


Company Info


By sharing company info, you establish a more credible and professional image of yourself and your company. You should definitely have your company logo in your email signature. It would also be wise to include a link to your company website, as this will give prospects and clients easy access to your website, which is your best marketing tool.


Social Info

As a sales rep, one of your main tasks is to build authentic relationships and stand out from the crowd. By including links to some of your personal and company social profiles (LinkedIn, Facebook, Twitter,  your company blog, etc.) you're giving yourself a voice. By clicking on one of these links, the recipient can get a snapshot of who you are, what you do, and what you stand for. It’s also important to make sure these sites reflect you in the right light!

Your Mug

People are visual learners and by default, form quicker bonds visually. Including a photo of yourself in your signature brings a human element to the table. It gives the recipient a face to a name, something to be more attached to than a .com address. So smile big, people!

It's a new year, and a great time to start fresh. We challenge you this week to update your email signature with accurate content, a new photo, site links, and contact info and see what it does for your business! 

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About The Author

Sean Dailey, Ytel

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Sean leads the People, Culture, and Partnership efforts at Ytel. After almost 5 years of agency recruiting, Sean decided to move into an internal recruiting role, where he could have more of a direct effect on growth and people’s lives That’s when he met Ytel and the rest is history. Sean is a huge believer in culture, and puts an emphasis on people and building relationships.


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