Quizzes: A Modern Day Lead Gen Source

Hanna Walther, Ytel |  

Generating leads is no easy task, and coming up with effective lead gen strategies isn’t easy either. Content creation is today’s leading strategy for lead gen, but we know how easy it is to fall into a creative jam. As a marketer, you’re expected to generate a steady and generous flow of leads, However, coming up with the next big idea can be a struggle. How can you create content that truly resonates with your audience? Here’s an idea - quiz them!Quizzes Boost Lead Generation

Generating leads is no easy task, and coming up with effective lead gen strategies isn’t easy either. Content creation is today’s leading strategy for lead gen, but we know how easy it is to fall into a creative jam. As a marketer, you’re expected to generate a steady and generous flow of leads, However, coming up with the next big idea can be a struggle. How can you create content that truly resonates with your audience? Here’s an idea - Quiz them!Quizzes Boost Lead Generation

The Power of Quizzing


“What’s your spirit animal?” “What dessert are you most like?” These questions shouldn’t be foreign to you; in fact, they’ve most likely filled your social feeds. While some might think of it as a waste of time, we think it’s a great way to generate leads! Quizzes are a fun, informative and interactive way to present your content.

Quizzes have proven to strengthen lead generation and achieve over a 50 percent opt-in rate, proving the importance of utilizing quizzes for your marketing strategy!

Building a Connection


Yes, quizzes are fun! People love sharing what their spirit animal is or what type of dessert they resemble. Consumers want to have a fun, lighthearted conversation. Quizzes provide people the opportunity for a personal conversation. 


Here’s why quizzes have widespread success: it humanizes your brand. By taking your quiz, customers feel like they’re building a relationship and establishing trust with your brand. Once the quiz is complete, your customer will be more willing to provide their information.

 

All About Personality 

The best quizzes are ones that are conversational and engaging. Remember, when writing up your quiz, you’re talking to an actual person.

It’s a conversation that should leave your customer wanting more!


What type of personality and voice will your customer connect with most? Some might prefer snarky and sassy, others might like witty and whimsical. It all depends on your customer and the personality you want to associate with your brand. Keep a specific customer in mind when writing a quiz to help guide you in developing the personality and voice.There are three things to keep in mind when creating a quiz:


1. Get personal with your customers
2. Make them think, and
3. Get them emotionally involved. 

By focusing on these three, you’re more likely to get your customers to build a relationship with your brand.

The Value in the Subject


The number one rule in content creation is simple: Content must be of value to your customer. Quizzes are not exempt from this. You are asking customers to give up 5-10 minutes of their time, which is a lot to ask for. In return, you must provide them with content that will solve a problem, answer a question, or provide entertainment. The value you provide through your content will lead to a higher lead gen rate.  


Establish Continuity

When it’s time to ask leads for their contact information, it’s important to use a call to action (CTA) that seems a part of the quiz itself. This can be tricky. Use the same tone and personality as you’ve done throughout the quiz, and most importantly be sure the subject in the CTA is the same as your quiz subject.

That way, your customer is more inclined to give you their information, and won’t be taken by surprise.
 While you may think that Lead Gen tactics are limited, in reality, opportunities are everywhere. Whether it’s quizzes or videos, it’s the way you use them that will help you generate the most leads.

Don’t settle for the generic and overused. Instead, experiment with content, flip ideas upside down and inside out, and test everything. You will be surprised with the results!

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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