Generating leads is no easy task, and coming up with effective lead gen strategies isn’t easy either. Content creation is today’s leading strategy for lead gen, but we know how easy it is to fall into a creative jam. As a marketer, you’re expected to generate a steady and generous flow of leads, However, coming up with the next big idea can be a struggle. How can you create content that truly resonates with your audience? Here’s an idea - quiz them!