SMS to Boost Employee Communication & Productivity

Jeremy Bradley, Ytel |  
Are the open rates of your company emails taking a nosedive? Let’s face it, employees don’t always read company emails. So why lose out on sending important information just for it to sit in an inbox for weeks? Get everybody on the same page in a matter of minutes with SMS.

Looking to quickly get important information in front of your employees, why not grab their attention with a text message?

With a 98% open rate and a whopping 90% read within the first 3 minutes, SMS has become the go-to channel for immediate communication. In comparison to the classic email, with a reported 25% open rate and 90% reported as spam, employees may miss out on newsworthy information.

Company Emails Aren’t Dead

If you’re not looking to give up on company emails entirely, try scheduling a quick text reminder for employees to check out an important email in their inbox. Then all that’s left to do is sit back and watch the engagement and open rate skyrocket.

For example, your CEO regularly sends out email monthly newsletters to the entire company, but notices many departments disregard the updates. Still wanting to communicate important headlines to all employees, and not ready to give up on email updates all together, she sends out a quick text message as a reminder for all employees to read the newsletter that just hit their inbox. No way are those emails are going unnoticed now.

How Internal Communications Departments Can Use SMS

As your company continues to scale, maintaining consistent employee communication keeps your team unified, informed and engaged with your company.

Below are just a few ways ways to use SMS for quick and easy employee communication.

  • Important company updates & news
  • Special event reminders
  • Emergency notifications and weather alerts
  • Building/ facilities alerts
  • Employee recognition 
  • Coordinate staff schedules and shift requests
  • HR benefits, updates, and policies
  • Employee feedback

Send Quick Links

Let’s be real, we all love clickable links. And with a 36% click through rate, links within text messages prove to add user interaction and extra engagement. 

  • HR forms
  • Internal job postings
  • Daily lunch menu
  • Employee surveys
  • Special employee discounts
  • New company blogs

Keep Employees in the Loop

For employees to receive SMS messages, all it takes is a simple opt-in by texting a keyword. A keyword could be your company name, your mascot or logo, or the city your office calls home. 

Another option is setting up a keyword for a specific team event coming up. For example, all updates regarding our company holiday party, employees opted in to the keyword “YTELPARTY”. From reminders about the time of the event, to details about parking and food, employees are sure to stay well-informed! Who says keeping employees in the loop has to be complicated? New Call-to-action

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About The Author

Jeremy Bradley, Ytel

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Jeremy is a Senior Sales rep at Ytel and he spends his days building successful relationships with customers, getting to know their business needs, and staying ahead of the curve on industry trends.

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