When it comes to modern communication, SMS is king. That doesn’t mean you should abandon your current channels, though. Serving it as a blend with other outreach channels will ultimately garner your sales team the best results.
How does your sales team do outreach? Phone calls, email, or SMS?
The stats don't lie!
OPEN RATES
SMS | |
98% | 25% (mobile is 44%) |
When it comes to modern communication, SMS is king. That doesn’t mean you should abandon your current channels, though. While SMS can bring significant ROI to a campaign, serving it as a blend with other outreach channels will ultimately garner your sales team the best results.
Benefits of Multiple Outreach Channels:
Is your sales team focused on calling leads every day, but not getting the best response?
Today’s modern consumer wants to be contacted through the channel of their preference. SMS and voice are perfect communication outlets for prospects who would rather respond at their own leisure. While it’s not guaranteed to work every time, implementing SMS in a campaign is a proven method of successful contact, rapport building, and more sales.
Outreach Strategies for Sales Teams:
2. RVM and SMS Campaign: Send out a ringless voicemail, then a day or two later, send a follow-up SMS.
Don’t put your sales team’s outreach efforts to waste! To reach powerful new levels of engagement and response, consider…
Bottom line: Increased quality outreach with both SMS and voice means closing more deals faster. It's a win-win.
Download the eBook below for more tips and tricks to build brand awareness and increase revenue!
About The Author
Jeremy is a Senior Sales rep at Ytel and he spends his days building successful relationships with customers, getting to know their business needs, and staying ahead of the curve on industry trends.
Like this post? Share your thoughts