Start Ups & Lead Gen: Nurture & Delight

Hanna Walther, Ytel |  

Startups in today's market are in a unique position. They have the opportunity to create and optimize a lead generation strategy from the very beginning; discovering how, what, where, and when their leads interact with them online. At Ytel, we've spent a great deal of time discovering the best way to find and nurture our leads. We're sharing the key pieces of the lead gen pie that work best!

Startups in today's market are in a unique position. They have the opportunity to create and optimize a lead generation strategy from the very beginning; discovering how, what, where, and when their leads interact with them online. At Ytel, we've spent a great deal of time discovering the best way to find and nurture our leads. We're sharing the key pieces of the lead gen pie that work best!

StartUps Using Lead Generation

Visual Marketing & Social Media

The way you brand your business should be at the top of your priority list. This is what leads will remember about you; maybe not your products or your website, but they will definitely remember your logo and branding (if it’s good or bad!) Focus on a theme or color scheme. Find a few elements that represent your business, what you offer, and that are visually pleasing.

Social media has become the 800 pound gorilla for a lot of businesses. It’s a job unto itself, yet companies still don’t set aside the time or budget to fully optimize their social game. Luckily for startups, you’re just beginning a new business venture, which means you can have a social media presence from the get-go! Dive right in. Get your hands dirty with the various social platforms; we recommend Facebook, Twitter, and depending on your industry, Instagram or Google+. Do some research and see where your competitors exist online. Your social profiles should fall in line with the branding and visual presence you already have. Those two go hand in hand!

Offers


Make it rain with calls-to-action. Assuming the leads and visitors that come to your site know exactly what they want is one of the biggest marketing mistakes a business can make. Sure, they may have an inclination of what they’re looking for, but you’ve got to point them in the right direction. Your site should offer different options for visitors, such as a Subscription button to your blog, downloadable eBooks or PDFs, even opt-in emails.


Landing Pages


The whole purpose of a landing page is to encourage a lead to provide their contact information, based on the content you provide for them. Therefore, your landing pages should be simple, creative, and make a big impact on the lead. Start with a bold headline, a few checkpoints, and a graphic or video that grabs their attention. Simplify the text and let the flow speak for itself. Actionable is key!


Buyer Personas


This strategy is absolutely crucial to designing a marketing campaign that is successful. Hubspot encourages their customers and all businesses to create buyer personas in order to segment your audience by certain patterns they exhibit throughout the process.


Remarketing 


Why wouldn’t you pursue those who visit your site and don’t convert? It's the best choice you can make! The goal of remarketing is to stay top of mind. When someone visits your site, a remarketing campaign places a cookie on their browser so your ads “follow” them around and show up as they explore the Internet after they’ve left your website. They’ll be thinking of your business and eventually find their way back to you!

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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