One of the most nerve racking moments in business is the first cold call. It’s awkward, plain and simple. Sitting there staring at a computer screen, trying to assimilate a company's history in minutes, anticipation building with every ring. Some people have been blessed with a silver tongue, capable of selling snow to polar bears. But the rest of us aren’t so lucky. If you don’t possess the gift of gab, how can you increase the likelihood of having successful sales calls? Find out in our latest post!