The Do’s and Don’ts of Lead Generation

Hanna Walther, Ytel |  

In the world of lead generation, the tips, tricks and helpful hints are endless on the Internet.. But how do you know what’s right, wrong, and what methods will help or hurt your business? Don’t stress. We’re here to clear up any confusion and point you in the right direction. From our lead gen series, here are our best do’s and don’ts!
The Do's and Don'ts of Lead Generation

In the world of lead generation, the tips, tricks and helpful hints are endless on the Internet.. But how do you know what’s right, wrong, and what methods will help or hurt your business? Don’t stress. We’re here to clear up any confusion and point you in the right direction. From our lead gen series, here are our best do’s and don’ts!

The Do's and Don'ts of Lead Generation

FOCUS

Do: Work with all departments (but particularly, Sales) to ensure you’ve got the right demographic and target audience through each phase of your lead generation strategy. Aim to catch up with your Sales team regularly to achieve this goal.

Don’t: Fall short on your lead response time and strategy. Communication with Sales is key for this. If you are qualifying leads left and right, your Sales team should be working at the same pace to contact them and continue the process of nurturing.

CONTENT

Do: Create your best content, not just for your blog, but for the various phases of lead gen, too. Perhaps your warm leads have expressed a need for a more in-depth look at your product. Providing an eBook for those leads is much more valuable than for the potential lead who just discovered your company via social media or a referral.

Don’t: Spam your network with marketing materials. Your network trusts you… Don’t spoil that by spamming them with tons of collateral about your business. If they’ve connected with you, they’re interested in what your company does and what you offer. There’s a fine line between nurturing and spamming; don’t cross it.

UTILIZE

Do: Discuss, collaborate, and advise the various departments in your company that have any hand in the lead generation you’re working on.

Don’t: Lose direction or focus on what you’re trying to achieve here. Every department in your company works towards individual and team goals… Keep that in mind if you’re relying on other departments to help you achieve your individual goals.

ANALYZE

Do: Analyze and dive deep in your metrics to find the right numbers. Remember what you’re trying to achieve, and evaluate accordingly. Having metrics available is an absolute must, but make sure that you’re delving in and using the important ones that provide the most value to your team.

Don’t: Lose focus. With a digital strategy that allows you to endlessly measure your campaigns, information overload is commonplace. Recall the advice from the beginning and just keep it simple. Analysis can provide a ton of value when used wisely. 

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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