The Future of Mobile Apps: 5 Predictions

Sean Dailey, Ytel |  

There have been few technological advancements that have changed our collective lives more than the mobile app. The future for mobile apps looks as bright as the past, if not brighter! Here are five trends that you can look for moving forward.

The Future of Mobile Apps: 5 Predictions

There have been few technological advancements that have changed our collective lives more than the mobile app. The future for mobile apps looks as bright as the past, if not brighter! Here are five trends that you can look for moving forward.

 

The Rise of Mobile Marketing Apps in the B2B Space

Smart marketing in the mobile space essentially means legally stalking your potential customers online. Remarketing is making its way into the mobile market in a big way, and as big data becomes more prevalent, the companies who appeal directly to their customers using quantitative measures through the mobile space will win.

Successful companies will realize that the consumer truly has the power in the relationship, as the world of mobile is a world of instant gratification. Catering is the key to the future, and the rise of apps dedicated specifically to marketing is the natural extension of this need.

SERP Apps

Google is still leading the charge when it comes to search results, but as it clears the water for video-based advertisements, independent apps may also try to take a piece of this desired pie. App directories and apps that recommend sites already exist, and SERP is the next logical step.

You can also expect mobile search UI to pick up on our organic movements to help find the preferred color, location, price range and size of search results, because listings will be too small to navigate through the current click and scrolling mechanisms.

Social E-Commerce

People are beginning to shop on social media, and the mobile platform is accelerating this trend. Seamless integration between these two previously opposing types of apps are already becoming more commonplace, as many social platforms are creating avenues for commerce in their frameworks. For instance, Pinterest created "Buyable Pins" and Instagram now has a "Shop Now" feature, where a click sends you straight into an opportunity to purchase.

Apps Will Reflect Personalities

The limiting factor in all app development from the beginning of the phenomenon has been bandwidth. Data caps and huge charges for going over certain levels of data create bottlenecks for brands that are trying to incorporate a multifunctional platform into an app.

However, these limitations are actually driving a revolution - apps will soon allow you to decide what lifestyle features you want in a package. You will be able to download smaller packets within the same app while deleting parts of that app that become less useful to you, retaining your bandwidth capacity while giving you more functionality.

App Development Across Platforms

The tablets that provided cross platform functionality are now dwindling in sales, and multi-platform developers are moving into the mobile space to follow the money. Mobile workers may have different systems between a home and employment network, and they want to be able to retain functionality without hiccups. The industry will follow, as the barrier between operating systems is becoming antiquated from a hardware perspective as well.

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About The Author

Sean Dailey, Ytel

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Sean leads the People, Culture, and Partnership efforts at Ytel. After almost 5 years of agency recruiting, Sean decided to move into an internal recruiting role, where he could have more of a direct effect on growth and people’s lives That’s when he met Ytel and the rest is history. Sean is a huge believer in culture, and puts an emphasis on people and building relationships.


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