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Everybody wants happy customers. How do happy customers actually impact your bottom line? Let’s...

Are your recruiting efforts running dry? There are a few ways you can utilize social media to look...

With SMS open rates at 98% and social media as a marketing war-horse, together these two are a...

Creating a sales funnel gets you through the initial steps of capturing a lead. After that, it's up...

Consumers get better and better at tuning out the noise, so marketers should treat personalization...

The beauty of SMS lies in the fact that any industry can utilize it to connect with their audience....

Chat bots — essentially AI that interacts with customers both intuitively and with a great degree...

There are many factors that go into running a promotion that take a decent amount of planning and...

Using SMS as a marketing channel means more than just lead gen and winning deals. It can also...

In the world of sales, more isn’t always better — especially when you’re talking about leads....

RCS opens huge doors for marketing and sales teams to crush their lead generation goals through...

For businesses who rely on cross-channel marketing tactics to contact leads and customers, the...