Ytel Blog

A Guide to SMS Marketing in Real Estate

By Sean Dailey, Ytel  |  

In the fast-paced, rapidly-changing world as a real estate agent or broker, time is of the essence to seal the deal and hand over those keys to your anxious buyers. When you’re bus...

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4 Ways Business Texting Powers Customer Servi...

By Sean Dailey, Ytel  |  

You’re swamped at work but have a quick question about your appointment for tomorrow. No time to make a phone call, so try a text message to their business number. No response. It’...

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Upselling 101: How to Boost Revenue

By Jeremy Bradley, Ytel  |  

It is no secret that upselling is the magic bean that generates outsized revenue streams. Once you have a customer on the line and in a good mood, you are in a perfect position to ...

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RCS Powers P2A Interactions, Not Just A2P

By Brian Keep, Ytel  |  

We’ve talked a lot about RCS and the benefits it offers for businesses to interact in new ways, but what about the end user? Let’s explore how RCS will also serve as person to appl...

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High-Value Social Lead Gen Via Content Market...

By Hanna Walther, Ytel  |  

High value content marketing and lead generation can be key drivers to growing revenue. This is an area that many companies struggle with despite putting in extraordinarily hard wo...

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Happy Customers Are Your Best Marketing Tool

By Patrick Kennedy, Ytel  |  

Everybody wants happy customers. After all, happy customers usually come back, and when they do, they often bring their friends, family, and associates with them. As the old saying...

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Recruiting Talent Through Social Media

By Sean Dailey, Ytel  |  

Are your recruiting efforts running dry? There are a few ways you can utilize social media to look more polished and branded online. This strategy will help allocate candidates thr...

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Intertwining SMS & Social Media: Optimal Lead...

By Sean Dailey, Ytel  |  

Given the fact that our phones are virtually always within arm's reach, now is the time for your marketing team to bank on all things mobile. With SMS open rates at 98% and social ...

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Lead Gen Challenges: Engaging Prospects

By Jeremy Bradley, Ytel  |  

Marketers have a pretty tough path to follow - once you've roped in a new prospect, how are you going to ensure that they're staying engaged? Creating a sales funnel gets you throu...

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Personalization is (Still) King in Marketing

By Hanna Walther, Ytel  |  

Personalizing a marketing campaign is far easier said than done, but it's really the best way to stay relevant in an age of constant distraction. Consumers get better and better at...

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