Why Your Sales Team Should Be on Social Media

Hanna Walther, Ytel |  

What if I told you there was a way for your entire sales team to make initial contact with your potential customers, to build a relationship based on authenticity, all through engagement and educational content? There is a way and you've definitely heard of it -
it's done through social media. In the past five years, social media has revolutionized the way people do business. Companies can easily interact with their potential customers through various social platforms online.
Why Your Sales Team Should Be on Social Media

What if I told you there was a way for your entire sales team to make initial contact with your potential customers, to build a relationship based on authenticity, all through engagement and educational content? There is a way and you've definitely heard of it -
it's done through social media. In the past five years, social media has revolutionized the way people do business. Companies can easily interact with their potential customers through various social platforms online.
Why Your Sales Team Should Be on Social Media

The primary role of your Sales team probably falls somewhere in this description;

"A group of people responsible for the sale of either a single product or the entire range of an organization's products or services."

Using social media, your sales team can control the development of their relationships online.

Let's say your business operates in the B2B sector. Did you know that in 2015, between 50-70% of all B2B businesses use Twitter? Did you know there are over 40 million small businesses active on Facebook? The opportunity here is impressively large and should be utilized by your Sales team as much as possible.

Sales interactions with prospects and customers don't have to be salesy, necessarily. You mean we can talk about something other than a potential contract or purchase? YES! That's exactly what we mean. Every conversation had with your followers doesn't have to circle around a sale. Take the time to get to know your audience, have casual conversations, and begin to build a relationship with them.

Social Checklist

  • Build trust through authentic interactions
  • Provide real value to your followers
  • Ask questions, get to know the audience
  • Discuss relevant topics, but don't sell your business from the get-go
  • Be yourself!
Social media doesn't just entail the popular platforms you know so well. Your sales team can also connect with prospects and customers through curated content, or blogs, about relevant topics. We suggest these blog posts be concise, informative, and interactive.They should focus on topics that will interest your leads and customers, such as;
  • Solving pain points
  • How to motivate team members
  • Tips to improve management strategy, camaraderie, communication, etc. 

All of these educational topics will not only fuel interest in your company, it will also build your company credibility online. (We call this strategy lead gen, and you can learn more about it here!)

As you can see, your Sales team can definitely benefit from networking on social media. It's a great (not to mention FREE!) way to find prospects, connect with them, and establish a relationship prior to asking for the sale. Encourage your team to sign up for at least one social network, and see what kind of traction they get. They're sure to be surprised!

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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