If You Aren't Texting, You Aren't Trying

Matt Grofsky, Ytel |  
In early 2016, Ytel launched its communications API, which programmatically enables the complex infrastructure of telecom, email, and mail house distribution, all in one API. Some might consider text messaging a legacy telecommunications service, but with recent technical advancements within the software industry, text messaging is now the new frontier.

If you're not texting, you’re not trying hard enough

Enter Riip Digital, a company building highly scalable software applications that intersect marketing, lead generation, and text messaging. Riip Digital's flagship product, DigiTXT, is a comprehensive SMS marketing software platform that empowers individual users or companies with the ability to reach mass audiences via SMS.

“DigiTXT gives our customers the opportunity to get direct results by going directly to the mobile phone inbox. With the built in automation, you don’t have to be attached to the system throughout the day. It has become a must-have tool for every modern day marketer.” - Ryan Rasmussen, CEO, Riip Digital

The Simple Facts 

Out of all the uses of a cell phone, sending and receiving text messages are the number 1 and number 2 most common behaviors. Americans exchange 2x as many texts as they do calls, and in today’s world, over 80% of phone calls come from cell phones.

Email marketing has drastically changed because the way users consume promotional material is constantly on the move. Text messaging is now the quickest and most efficient way to get results from your marketing endeavors.

DigiTXT was born out of necessity because text messages have a 98% open rate

The Ytel team is excited to announce that you can now use your Ytel API account on the DigiTXT platform to power your SMS marketing campaigns.

The core DigiTXT features provide users the ability to:

  • Schedule SMS marketing campaigns to only send during business hours
  • Mobile friendly (accessible on iPhone & Android)
  • Purchase / add numbers to your account
  • Associate keywords to your SMS campaigns
  • Set-up auto responses to incoming text messages
  • Chat back and forth with prospects via SMS messenger
  • Set up call routes for the numbers used for SMS campaigns
  • Automatically identify STOP responses from prospects
  • Run reports and gather data on specific campaigns
  • White label solutions available for reselling

All new DigiTXT customers using their Ytel API account to power the SMS platform will be given discounted rates on text messages and phone numbers.

Interested in learning more about using DigiTXT with your Ytel API account? Click here. 

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About The Author

Matt Grofsky, Ytel

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Matt provides Ytel with avenues to do things different. As a software developer with close to 20 years experience, Matt is aggressive on deliverables and is able to get projects done. Matt is a successful inventor and has been founding companies with Nick for the past 15 years.

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