Power SMS Marketing Campaigns for Your Business

Hanna Walther, Ytel |  

Businesses who communicate with their customers via SMS are in luck - with the Ytel API, your business can send and receive texts within the API through local, toll-free, and short codes. Read on to explore how Ytel can ramp up your business through SMS in compliant, strategic ways.

message360° API Text Capabilities

Businesses who communicate with their customers via SMS are in luck - using the Ytel SMS API, your business can programmatically send and receive text messages (SMS) and MMS (multi media messages).

What is an API?

An Application Programming Interface (API) is a set of routines, protocols, and tools for building software applications. APIs allow one software application to talk with another software application securely over the Internet. An API makes it easier to develop a program by providing all the building blocks. Then, a programmer then puts the blocks together.

What is an SMS API?

SMS stands for short message service, and it is a service component for mobile device systems, internet, and telephone. It enables mobile devices to exchange short text messages through its standardized communication.

An SMS API allows users to integrate SMS services with your website, third-party application or service, mobile apps, CRM, etc. An API is the easiest way to send automated bulk SMS messages directly from within your own platform.

It’s one of the most effective and powerful pieces of communication technology. Regardless of how your business operates, using SMS messaging as a marketing or notification tool is a wise choice.

Here are a few ways you can use an SMS API:

  • Informing and notifying your customers with personalized information based on their actions
  • 2-factor authentication for security measures
  • Purchase confirmations, restock alerts, shop updates
  • Appointment reminders and confirmations

Text With Power

If your business is looking for innovative ways to communicate with customers and leads, SMS is a great way to build new marketing campaigns, create more conversations, and amplify lead generation to close more deals. 

With initial open rates in the 98% range, and 90% opened within 3 minutes, SMS has become the go-to channel for immediate communication. If you're looking for an avenue that can increase your contact time and boost outreach, SMS is a strong contender for any business. 

Customize Your Communication
With the Ytel SMS API, users can craft branded messages based on unique events or actions taken.

Trigger based notifications via SMS include:

  • Send reminders via SMS to customers for upcoming reminders or events
  • Automate SMS notifications for password resets, bill reminders, or account balances
  • Verify customers by contacting them via SMS with security codes 
  • Send shipping notifications, updates on critical system alerts and more 

Short Code Possibilities 

Ever gotten a text from a short code? Short codes are 5-6 digit numbers that businesses use to communicate with their audience in memorable ways. For example, Obama ’08’s dedicated short code was 62262 or “Obama” spelled on a dial pad. Campaigns focused on building momentum should strongly consider a dedicated, branded short code. 

Use short codes to launch marketing campaigns, send alerts and notifications, and much more. Using Ytel's SMS API, your business can maintain powerful branding using a short code and build massive momentum for your campaign. 

Reliable Outreach

Ytel is a full-service carrier, meaning we have access to 98% of routes across North America. Your business is safe with a company-owned network who maintains direct relationships with the leading voice and data connections without the middleman. What this means is simple - you'll never worry that your messages aren't delivered. 

Unsure of the rules and regulations in place for SMS that protect consumers? It can be intimidating, but you don't need to worry. Our in-house carrier compliance team works directly with our customers to ensure they're sending messages and running campaigns that are compliant and within the standards set by the FTC and TCPA. 

Sales Team Use Case
How can your sales team use SMS for their internal team? Picture this: Did a lead just interact with your business? Shoot an SMS to your entire sales team within seconds to notify them. Shortening your lead response time will equate to more conversations, more closed deals, and more happy customers.

SMS will drastically increase productivity and deals won for sales and marketing teams through shorter response times and faster contact! 

Curious how your business can utilize SMS marketing for outreach and sales? Check out our SMS guides: 

Click here to get started and experience the power of Ytel's SMS API. 

_________________________________________

Common Integrations with an SMS API

There are various systems that you can use to integrate SMS with your business platform in order to help you function more efficiently. The common systems include:

CRM (Customer Relationship Management)
A CRM provides the greatest potential for SMS personalization. For example, if your CRM has personal information of customers such as contract renewals, birthdays, zip codes, or any other information; you can leverage all that information in your marketing campaigns.


POS (Point Of Sale)
The integration of an SMS API into POS systems brings great convenience to the world of business, especially for those in the restaurant, retail, and brick and mortar businesses. Integrating SMS into a POS system will allow you to reach out to customers at the right time to make sales, drive traffic through mobile devices with coupons, brand awareness, and more. Lastly, you can run traffic into your store and fulfill the needs of customers by first communicating via SMS.

Email
Combining both SMS and email as communication channels for customers and prospects can extend the customer journey way beyond the initial sale. Email can be used for different forms of communication, like monthly newsletters or restock announcements that are visually-driven and appear better with some HTML used via email.  

Improve Your Business through SMS API

Lead Generation
Research done in 2017 showed that mobile devices constituted 70% of online traffic, up from 65% in 2016. In 2018, this number is expected to grow to 73%, showing the exponential opportunity on mobile.

With these mobile metrics in mind, businesses can look for more ways to convert mobile users into leads and more deals won. An SMS API allows you to reach out to customers and prospects via mobile - the channel they prefer.

Customer Support
Using an SMS API allows businesses to provide great customer service and support to customers by reaching out to them through a preferred communication channel. Research shows that 32% of customers placed on hold hang up immediately. With that level of patience, calls don’t seem to be an ideal way to communicate in a customer service setting.  

Therefore, if you can leverage the power of SMS, then you will be able to make your customers feel satisfied with the service you’re providing and potentially strengthen the relationship.

Follow-Up
Following up on leads is very important for your business in order to convert them. Using an SMS API enables businesses to follow up on customers and leads quickly and efficiently; some platforms even have automated triggers where an SMS is automatically sent when a particular action is taken (i.e. filling out a form on a website).

Efficient Customer Communication
In today’s world, nearly every consumer uses SMS to communicate with their peers. Having the preferred channel in which you can use to talk to your customers efficiently will really come in handy to ensure open lines of communication, and to show that you care about your customers' preferences.

89% of consumers prefer messaging with a business as a communication option over calling.

An SMS API enables you to:

  • Check in with your customers for updates, feedback, and everyday conversation
  • Sharing sales, restocks, or offers that are currently happening
  • Feedback, customer surveys, reviews and more
  • Schedule or confirm appointments, follow-up on past appointments

How SMS API Used by Enterprises

HEALTHCARE

REDUCE DO NOT ATTENDS (DNA)
Enables an integration with your ERP system to send patients timely SMS reminders that encourage on-time attendance.

APPOINTMENT RESCHEDULING
Sometimes patients can’t help missing an appointment; with 2-way SMS enabled, the patient can text in and reschedule for a later time.

PATIENT ALERTS
Integrate with existing health IT systems to create automated patient reminders for flu shots, prescription-ready messages, wellness tips, and health alerts to keep patients informed.

EMERGENCY & INCIDENT ALERTS
Emergencies & IT incidents happen, so using SMS in emergency situations will keep your business moving, alert staff and keep them informed, maintain control of the situation and coordinate next steps.

STAFF FULFILLMENT
Send out alerts to your staff to fill shifts on short notice, and notify workers when shifts have been filled.

RETAIL

PROMOTIONAL OFFERS
Did you know - Coupons sent via SMS are redeemed up to 10 times more than traditional paper-based coupons, and nearly 30% of recipients click on links sent in text messages.

CLICK & COLLECT
Offer pick-up in-store options for online purchases. Sending a text when an order is ready to pick up showcases the convenience of shopping with your business, and can potentially increase purchase sizes.

STAFF FULFILLMENT
Send out alerts to your staff to fill shifts on short notice, and notify workers when shifts have been filled.

PROTECT YOUR APPLICATIONS
Applications and data are the lifeblood of your business. Using an SMS-based Authenticator API as part of your two-factor authentication (2FA) login process will improve data security.

BRAND YOUR MESSAGES
Promote brand awareness  through text message by using cohesive language, logos, and more.

GOVERNMENT

CITIZEN ALERTS
Communicating via text is the fastest way to raise community awareness, send bill reminders, and to alert about overdue bills and license renewals.

NET PROMOTER SCORE
SMS has the best response for customer surveys, because of the higher read rates boasted by text messages.

INTERNAL STAFF COMMUNICATIONS
With email overload and less people based in the office, more businesses are using SMS options as a mobile-first communication strategy. It’s a quicker option to communicate office-wide, even for the remote employees.

BUSINESS CONTINUITY
SMS provides a way to deploy a quick, automated solution to alert citizens and first responders during any emergency incident.

VPN ACCESS
Government applications and data are protected by VPN access, which can be authenticated using an Authenticator API.

ANALYZE YOUR TRAFFIC
Check volume, cost and destination summaries, and measure the quality of your delivery and performance. If your message failed to deliver, we give you a detailed breakdown of why.

FINANCE

ONLINE BANKING
More consumers use their mobile phones for banking purposes, and using an Authenticator API as part of your mobile app login process will provide better security for customers.

CUSTOMER LIMIT ALERTS
Customers now rely on their banks to inform them when low or high limits are reached on their accounts; it’s a simple task to automate SMS to alert customers when spend limits are reached.

APPLICATION PROCESS WORKFLOW
Financial paperwork like mortgage applications require multiple steps and checks. Reduce the cost of communicating with applicants using SMS and ensure they’re actually getting your messages.

RENEWAL REMINDERS
Financial organizations face stiff competition. By communicating via SMS, your business will remain at the front of your customers’ minds, especially with timely renewal reminders.

VPN ACCESS
Government applications and data are protected by VPN access, which can be authenticated using an Authenticator API.

ANALYZE YOUR TRAFFIC
Check volume, cost and destination summaries, and measure the quality of your delivery and performance. If your message failed to deliver, we give you a detailed breakdown of why.

LOGISTICS

DELIVERY NOTIFICATION
On-time delivery of a package is key, but things do happen. If there is a change or delay in delivery, sending a quick SMS will ensure that informed customers are happier customers.

SHIFT LOGIN / LOG OFF
Ensure that your drivers are not working overtime by having them send a text when they have started and ended their shift.

DAILY DRIVER VEHICLE CHECKS
Drivers are responsible for their vehicle’s safety. A daily SMS can get the driver to confirm that the safety check has been completed. Compliance? Check!

WAREHOUSE AUTOMATION
Inform your customers of inventory shortages or back-order deliveries through simple SMS automation.

SHIFT FULFILLMENT
If a shift needs to be filled on short notice, using an SMS API to communicate with your entire staff list guarantees you’ll have the shift filled faster and with less effort.

ANALYZE YOUR TRAFFIC
Check volume, cost and destination summaries, and measure the quality of your delivery and performance. If your message failed to deliver, we give you a detailed breakdown of why.

UTILITIES

JOB SCHEDULING
Providing continuous connectivity and service for utilities, gas, electricity and water requires constant maintenance. An SMS API solution enables you to connect SMS to your IT systems and send job dispatches instantly to service repair technicians and teams.

HEALTH & SAFETY CHECKS
Delivering gas, electricity and water requires a goal of 100% safety. Send daily health and safety quizzes via SMS to ensure your staff are all safety compliant.

INTERNAL STAFF COMMUNICATIONS
With email overload and less people based in the office, more businesses are using SMS options as a mobile-first communication strategy. It’s a quicker option to communicate office-wide, even for the remote employees.

JOB VACANCIES
Send potential candidates a quick SMS with options to reply that they’re interested, select a time on your calendar, and more.

ANALYZE YOUR TRAFFIC
Check volume, cost and destination summaries, and measure the quality of your delivery and performance. If your message failed to deliver, we give you a detailed breakdown of why.
New Call-to-action

Subscribe now to receive relevant and informative content to your inbox!

About The Author

Hanna Walther, Ytel

Follow me on Linkedin

Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


Like this post? Share your thoughts

New call-to-action