Product Marketing Manager

Foothill Ranch

We’re a software company with a passion to help businesses better communicate with leads, prospects and customers. We geek out over the challenges of telecom, and deliver cutting edge, cloud-based communications solutions. As a full-service carrier, with a company owned network, Ytel truly offers “one-of-a-kind” solutions. Over the years we’ve been able to provide cost effective, secure ways to power modern communications through voice, text, email and direct mail.

We need someone with a passion for technology, who gets excited about the idea of leaving their fingerprints on change!

As a product marketer, you will be the one on our team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for products, features, services, and their benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.

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What You'll Be Doing:

  • Working with the product team to educate both internal and external stakeholders on our product features and their benefits
  • Planning and coordinating new product launches, including go-to-market strategies
  • Developing value propositions for existing products that allow us to maintain our position in the market
  • Performing competitive analysis and building an internal/external competitive matrix
  • Creating content (e.g. sales documentation, product videos, website copy, blog posts, Quora, and other forums) to articulate the benefits and use cases of our products and their features
  • Assisting sales on calls when appropriate to provide a deeper understanding of the product
  • Speaking and presenting both internally and externally to promote the story of our product
  • Measuring and optimizing the buyer journey as it relates to product feature adoption and usage

The Ideal Candidate Will Have:

  • Background in Marketing and/or Product Management
  • Thorough understanding of sales process and how to position products in verticals
  • Experience working for a B2B tech company
  • Proven ability to perform market research and analysis
  • Ability to translate and articulate complex concepts into clear messages
  • Creative, resourceful, and collaborative

* Successful applicants will be asked to show proof that they can legally work in the US *