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Ytel Forges Partnership with SugarCRM and Faye Business Systems Group

A New Ytel-SugarCRM SMS Integration

FOOTHILL RANCH, CA - 24 September, 2018 - Ytel, a leading edge software company that helps businesses engage more customers using multi-channel communications, announced a partnership with SugarCRM and Faye Business Systems Group (FayeBSG), SugarCRM's 2018 Global Reseller of the Year.

SMS is projected to be the fastest growing marketing channel by 2020, with 48.7 million consumers receiving SMS business messages and mobile phone users grow to over five billion worldwide.

The new Ytel-SugarCRM SMS integration will allow SugarCRM customers to use SMS as a core avenue to engage with prospects and customers. SugarCRM users can now send one to one SMS messages to a lead or create a contact list "on the fly" and have conversations over text without leaving the CRM. It also will provide marketers the ability to send targeted messages in bulk as a part of campaigns and workflows.

"SMS has historically been latched to the IT department and relegated to the terrain of developers," said David Faye, CEO, Faye Business Systems Group. "We expect it, like email, to move into the hands of marketers instead, and software integrations are the vehicle for allowing this to happen."

FayeBSG has built award-winning SugarCRM integrations for over ten years.

Powerful Impetus to Integrate with Ytel

"There was a powerful impetus for integrating SugarCRM with Ytel," explained Doug Rickard, Director of Channels, Ytel. "More and more of our customers and partners were coming to us for a solution to enable SMS strategies natively in their CRM. While big companies have been leading the way with SMS communications, we wanted to provide a solution for the mid-market businesses that we work with every day."

"We're excited to establish this relationship with Ytel," said Faye. "We look forward to reaching shared goals together to expand our footprint in the growing MarTech ecosystem."


About Ytel (

Ytel’s communication platform allows developers and businesses to easily build SMS and voice capabilities into any application. With a single API, improve every customer experience and drive more operational efficiency in your business by working with an enterprise carrier in the cloud. Founded in 2012, Ytel delivers more than 1 billion monthly messages to help businesses grow revenue and brand equity.

About FayeBSG

Faye Business Systems Group is the award-winning developer of the industry-leading CRM to SMS messaging platform, Sugar Messaging powered by Ytel.

Faye Business Systems Group is a technology consulting and software company that helps companies grow by working with them to implement innovative and effective financial and business systems. As the SugarCRM Global Partner of the Year and a SugarCRM Elite Partner, FayeBSG is known for their SugarCRM integrations with Ytel, Sage 100, Quickbooks, Intacct, Constant Contact, Authorize.Net, Box, Jira, and more. Services include project management, software implementations, consulting, training, custom development, and support.

In addition to SugarCRM, FayeBSG is also a leading partner with Act-On, Sage, Quickbase,, and a number of other tools. FayeBSG helps companies grow by implementing, customizing and integrating these and a variety of other custom and industry leading software solutions.