Marketing phone numbers are used in over 160 locations to TRACK ROI on both Calls and Text Messages generated from various advertising. Some of the advertising channels deployed are Facebook Ads, Flyers, BillBoards, Yellow Pages, and Google Ads where a single phone number is utilized per channel for each store.
Dynamic Insertion and conversion analytics APIs are also used for digital marketing such as Google Ads. Multiple phone numbers for multiple Ads all Tracking Calls and Texts to multiple stores in the chain from a single platform.
5050 Raffles are huge in the sports world. Multiple Sports Teams are taking advantage of the Ytel - Sportech integration to take their 5050 Raffles virtual. No matter the sport, teams are looking to engage fans in the growing virtual environment. Many are using Verified SMS so the team logo and verified sender badge increase brand awareness and confidence in the messages resulting in greater participation. Teams are seeing a staggering increase in raffle participation using verified sms in combination with workflow and the Sportech integration.
Easily remembered Toll Free numbers are used to TRACK Calls and Text Messages across multiple properties. Churches regularly seen on Television use Toll Free Numbers during live broadcasts to track and route calls accordingly. Engagement is also measured by KeyWord tracking where texting words like “Prayer” to specific numbers is regularly seen on the various media properties.
WORKFLOW is used to keep members informed of upcoming events, service times, and special offerings, as well as providing personal 2-way interactions for prayer requests and other special needs.
Have a business line for your company? Chances are customers have been texting your number and these sms inquiries have been lost in the abyss. Fortunately, many businesses are using Ytel to sms enable their business lines with ease. Once the business local phone number or toll free number is sms enabled by Ytel, the companies are using Inbox to manage conversations with their customers. Many companies then utilize Keyword advertising to drive inbound texts, designed in Workflow, and tracked in Tracking! Example: Text "Keyword" to 800-XXX-XXXX for our latest coupons!
Using the API to build communication capabilities into any application is simple. Many mobile app companies use the api to add call and sms features to their software. An example is scheduling an appointment in the app and at the right time receive an SMS reminder for yourself with the appointment details. Google calendar integrations via Zapier are also handy for getting SMS reminders when calendar events are up coming. Many users also prefer to receive a phone call with the appointment details via text to speech, where they can choose to initiate the call to their appointment or reschedule it for another time, all while on the line.
Contract Research Organizations are known for employing multiple channel strategies for qualifying participants and enrolling them in clinical trials. This is not an easy task. CROs use the Ytel platform to TRACK and route calls from various channels, whether they are sourced from online, mailers, television and radio advertisements. Fielding these calls is the next piece of the puzzle and CONTACT CENTER is a perfect solution. Calls can easily be routed and tagged based on source to one or many CONTACT CENTERS, determined by a multitude of criteria. Agents utilize a dynamic script to determine the qualified participant for the right trail.
Many people today send a quick text to their Barber or Salon to see when they can get in for a hair appointment. It's quick, simple, and you don't have to stop what you are doing to talk to someone on the phone. Hair Salons, Stylists, and Barbers use INBOX to engage with their customers and schedule the next appointment. CONTACTS hold the conversation history and other important information. APIs for SMS are often integrated into the calendar program to initiate an appointment reminder for their upcoming styling!
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