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Our collective opportunity

"Happy customers, blameless work culture, and innovative software are the three main ingredients that define Ytel"

- Nick Newsom (Founder & CEO)

Prior to Ytel, our founding team worked deep in the direct response and contact center industries. 

A common trend was piecing together multiple, expensive, systems that allowed B2C brands to measure their advertising return on investment and route calls to the best agents.  The problem was our clients had to use and manage multiple systems and that became the opportunity.  

In 2012, we organized a team of communication experts and set out on a journey to both build a carrier-grade network and a minimum viable contact center in the cloud.   It wasn’t easy, but it was worth it.  

Within months we were able to start delivering a basic service to customers and gain feedback.  Within year one, we were profitable.

As we grew, we were fortunate to have customers who partnered with us imaginable in every way, which allowed us insight into how their businesses operated and how we could use our network, software, and teams to accel performance for both them and us.   Ytel has and will always be on the cutting edge of delivering performance for our customer base.   

Our History

Customer funded and focused

2012 - Ytel Is Founded

Modern Carrier-Grade Network Built

Contact Center Launched

90 Days Later

100+ Customers

Customer Funded

2015 - X5 Launched

Feedback from customers allows our team to deploy over 200+ inbound technical capabilities added to our contact center suite

2016 - Growth

Series A Investment from Argentum Group

2017 - API Launches

Customers begin building Voice and SMS communications on top of Ytel's carrier grade network using simple APIs

2018 - Throttle Up

Ytel increases staff & deploys capital to meet customer demand.   Multiple systems are combined into one universe.  Partnership with Google & GoTransverse begins allowing Ytel to further scale

2019 - Workflow

Drag & Drop Editor to deploy customer journeys with no code is launched.   Developers can now write once and business users can change often

2020 - Software & Global Pandemic

Ytel helps tens of thousands of end-users transition to at-home work models and rapidly deploys updated Call Tracking, WebRTC, Verified SMS/Voice, Webhooks, and additional reporting

2021 - New Workflow Nodes & Unlimited Scale

Added several new nodes and features to Workflow and added auto-scaling to our "runners" allowing enterprises to create, deploy, and manage large workloads with ease

Meet Our Leadership

Ytel prides itself on not only award-winning technology, but also on the talent of its people.


Nick Newsom

Chief Technology Officer

Matt Grofsky

Chief Operating Officer

Brian Keep

VP Development

Katelyn Tranchida

VP Finance

Ira Axner

VP Revenue

Matt Bos