LAKE FOREST, CALIF. MARCH 03, 2020
Ytel, a leading CPaaS company that helps businesses engage more customers using multi-channel communications, announced its most recent partnership with Gotransverse, a cloud-based intelligent billing and subscription management platform.
Handling up to one billion microtransactions per month, some of which are public APIs that require accurate up-to-the-minute billing, Ytel was seeking a billing platform that offers a myriad of capabilities to match Ytel’s level of product sophistication.
Managing transactional billing is complex, particularly when handling unique customer-specific pricing. An automated billing system became the necessary step forward to attain current revenue goals and to accommodate volume discounts, carrier surcharges, taxes, and more.
Gotransverse fit the bill in terms of scalability and accuracy, including accounting for taxes and prepaid usage subscriptions. The billing platform scales to handle virtually any transaction volume, and it offers a NetSuite ERP integration.
“Gotransverse provides the scalability and flexibility we need to support Ytel’s rapid growth,” said Ytel CEO Nick Newsom. “Our original billing system required us to be a part-time billing company instead of allowing us to focus on the core business of building a resilient and robust communication platform. Now we have a billing infrastructure that is fully automated, scalable to meet our continued growth, customizable, and even able to break down carrier costs and experiment with new billing models while still allowing us to focus on what we do best."
As a communication platform, Ytel offers SMS, Voice, and Ringless Voicemail functionality to its customers. Gotransverse billing accommodates mixed billing for the same account, meaning it can accurately track charges for various communication channels used by the same customer.
“We are delighted to be working with Ytel to help them scale their business and develop new revenue models,” said James Messer, Founder, and CEO of Gotransverse. “Usage-based billing continues to prove itself to be the most profitable model for cloud service providers, and Ytel provides a perfect example of what’s possible with sophisticated subscription billing services.”
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