FOOTHILL RANCH, CA - 8 May, 2018 - Ytel, a leading provider of communications software for businesses through a programmable API and contact center software, hosted a tech session featuring speakers from Google, Evite, Buoyant, and Ytel to collectively provide perspective on how user experience (UX) is being redefined in software companies.
"We have been actively listening to the needs and challenges of both marketers and developers when it comes to user experience," said Tyler Holliday, Director of Marketing, Ytel. "We wanted to bring together industry experts in a focused setting to shed light on how companies are adapting to the needs and expectations of their customers in order to maximize lifetime value."
In partnership with the Internet Marketing Association, the event welcomed business professionals and UX experts for an evening of insight and discussion around the value of quality UX with real-world case studies, principles, and practical application of user-centered design.
Kevin Dunning, Vice President of Product of Ytel, shared his knowledge on the expanding and evolving role of UX. George Miranda, Buoyant's Head of Marketing, spoke about how microservices can increase productivity. Victor Cho, CEO of Evite, focused on how communications has helped Evite achieve double-digit growth. Juan Carlos Garcia of the Google Cloud Team demonstrated the future of UX using Google Cloud.
"The event was a culmination of Ytel, who is a partner of the Internet Marketing Association, coming together and delivering world class thought leadership. To see the room filled with so many technology evangelists and brands was really a home run for us," said Sinan Kanatsiz, Chairman and Founder, Internet Marketing Association. "We look forward to doing more tech sessions like this at Ytel."
Video highlights from the event can be found here.
About Ytel (www.ytel.com)
Ytel’s communication platform allows developers and businesses to easily build SMS and voice capabilities into any application. With a single API, improve every customer experience and drive more operational efficiency in your business by working with an enterprise carrier in the cloud. Founded in 2012, Ytel delivers more than 1 billion monthly messages to help businesses grow revenue and brand equity.