Ytel Blog

Posts by Hanna Walther, Ytel :

Best Practices to Optimize Outbound Dialing

By Hanna Walther, Ytel  |  

In a customer experience driven world, businesses must either align with the needs of consumers or become irrelevant. For contact centers powering outbound dialing campaigns, there...

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Use Social Media to Ramp Up Customer Support

By Hanna Walther, Ytel  |  

It's a digital world, we're all just living in it. We've talked in great lengths about the importance of businesses being present online and contributing to the conversation. Using...

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Industry Guide: How Non-Profits Can Use Voice

By Hanna Walther, Ytel  |  

The phone is an incredibly powerful tool for many sectors and industries. Nonprofits have unique goals and communication is the biggest driving factor for donations, awareness, att...

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Why Your Prospects Want to Text You First

By Hanna Walther, Ytel  |  

We talk a lot about SMS (text messaging) and the way it can influence your lead generation in a positive way. Outbound SMS marketing campaigns are a tried and true method to foster...

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Power Holiday Promotions with SMS

By Hanna Walther, Ytel  |  

“It’s that time of year again…” We’re all too familiar with the go-to catchphrase around mid-November when we’re still debating if it’s appropriate to start pulling out the holiday...

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High-Value Social Lead Gen Via Content Market...

By Hanna Walther, Ytel  |  

High value content marketing and lead generation can be key drivers to growing revenue. This is an area that many companies struggle with despite putting in extraordinarily hard wo...

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Personalization is (Still) King in Marketing

By Hanna Walther, Ytel  |  

Personalizing a marketing campaign is far easier said than done, but it's really the best way to stay relevant in an age of constant distraction. Consumers get better and better at...

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RCS Offers Brand Ownership Via Mobile Reach

By Hanna Walther, Ytel  |  

Google’s new Rich Communication Services (RCS) messaging platform is a stellar combination of the worldwide reach of SMS and the unique and engaging features of messaging apps. RCS...

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RCS: Suggested Actions for Lead Generation

By Hanna Walther, Ytel  |  

By now you're probably familiar with the term RCS and the wave of change it's bringing to technology and communication on a global scale. RCS opens huge doors for marketing and sal...

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The Blended Approach to Lead Gen & Sales

By Hanna Walther, Ytel  |  

As far as lead gen goes, every business does it differently, and no approach is ever completely perfect. We've discovered through the use of both inbound and outbound techniques, a...

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