Ytel Blog

Posts by Wes Wise, Ytel :

How Technology is Helping Customer Experience

By Wes Wise, Ytel  |  

 When all else is equal, customer service makes the difference in the success of a business. There have been many incredible recent innovations in technology, specifically geared t...

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A Guide to Integrating Communication Capabili...

By Wes Wise, Ytel  |  

The first interaction someone has with your customer's business… Is it going to your website? A phone call from a Facebook Ad? Trying to build a niche CRM is no easy task. Most com...

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Case Studies: Why Your Product Needs Them

By Wes Wise, Ytel  |  

Simply put, case studies are testimonials from customers that describe in detail the ways in which your product or service changed their business for the better. The goal of a case...

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AI Powered Marketing: Preparing Your Team

By Wes Wise, Ytel  |  

There is a great deal of uncertainty that goes along with artificial intelligence. Owners and executives are excited about the cost savings that AI promises their companies.  Take ...

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Chat Bots Aren't Enough; We Need The Human To...

By Wes Wise, Ytel  |  

New technology brings new opportunity, but new technology is not a catchall to your customer service and internal communications problems. There is something to be said for the aut...

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Virtual Is Life: Best Practices to Scale

By Wes Wise, Ytel  |  

Virtual is pushing a change in the way people work and how businesses operate. It's increasing flexibility, productivity, and cutting cost on real estate and staggering office expe...

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Email Marketing Mistakes to Avoid This Year

By Wes Wise, Ytel  |  

Email has quickly taken the world by storm as a key method of communication, particularly for SaaS-based companies and those broad customer bases. The realization of what email cam...

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Ytel Spotlight: Taylor Sturtz, Dev Extraordin...

By Wes Wise, Ytel  |  

Taylor Sturtz, a recent hybrid hire to Ytel's development/ marketing teams, attended LearningFuze's Full-Immersion program to perfect his web development skills, as his previous ca...

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The Value of Brand in a World Built On Consum...

By Wes Wise, Ytel  |  

Are you following your best responding customers throughout their entire customer journey? If not, then you may never truly understand the nuances of branding your products and com...

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Best Tech & Tools for Your Startup Team

By Wes Wise, Ytel  |  

If you're a part of a startup team, you know how key organization is for success and growth. If so, this post is for you! We're sharing our favorite tools, apps, and software that ...

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