Building a book of business is a difficult and delicate process. With a million different things that could derail a successful sell, it is extremely important to make sure your process is seamless. A perfect process is useless if you’re creating hurdles for potential customers or scaring them away with your approach. By taking a step back and looking at your process with open eyes, you may notice that you fall victim to some of these negative practices. We've highlighted a few actions to avoid... Read on!