Ytel Blog

Posts by Brian Keep, Ytel :

Chat Bots & Automation: The Good, Bad &am...

By Brian Keep, Ytel  |  

Chat bots are a conversational UI tool that allows companies to automate their interactions with customers and leads. With strong advantages and disadvantages, it's typically a con...

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SMS Campaigns: Compliance Guidelines

By Brian Keep, Ytel  |  

Sending SMS marketing campaigns can be a hugely successful way for businesses to communicate with their audience. The biggest (and arguably, most complex) factor here is following ...

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Universal Adoption for RCS Expected by 2020

By Brian Keep, Ytel  |  

With RCS on the horizon on a universal level in the coming years, the best move for businesses that send SMS and plan to implement RCS is simple - preparation. We're sharing a few ...

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From SMS to Messaging Apps & Now... RCS

By Brian Keep, Ytel  |  

RCS combines the universal adoption of SMS with the feature richness of messaging apps to deliver the next generation of text messaging. But RCS isn’t just an SMS replacement, it’s...

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RCS: The New Frontier of Text Messaging

By Brian Keep, Ytel  |  

Are you communicating with leads via text? If so, there's a channel propelling SMS beyond what businesses and consumers expect to see when they open a text message on their device....

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Short Code vs. Long Code: SMS 411

By Brian Keep, Ytel  |  

So you want to implement SMS into your marketing strategy. Now you need to decide on using short code or long code for your campaigns. What’s the difference, you ask? Check out thi...

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SMS Marketing: More than Just Branding Buzz

By Brian Keep, Ytel  |  

Businesses who implement SMS into their lead generation and marketing strategies are listening to the communication wants of their target audience(s) and  following suit. Isn't it ...

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Why We Love an Open, Collaborative Office

By Brian Keep, Ytel  |  

Open workspaces are the greatest thing since sliced bread! Well, we think so, anyway. An open office encourages collaboration, communication, and the steady flow of ideas. These ar...

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Preventing Call Center Agent Burnout

By Brian Keep, Ytel  |  

Agent burnout is a hot topic in call centers because it happens often and can be difficult to combat; taking preventative measures to ensure your agents feel challenged, appreciate...

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Customer Service Metrics: What Are You Measur...

By Brian Keep, Ytel  |  

The Big Data age of cultivating statistics for their own sake has moved on into a new era of Relevant Data. By all means, use all of your available resources to get as much data as...

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