When it comes to modern communication, SMS is king. That doesn’t mean you should abandon your current channels, though. Serving it as a blend with other outreach channels will ultimately garner your sales team the best results.
How does your sales team do outreach? Phone calls, email, or SMS?
The stats don't lie!
OPEN RATES
| SMS | |
| 98% | 25% (mobile is 44%) |
When it comes to modern communication, SMS is king. That doesn’t mean you should abandon your current channels, though. While SMS can bring significant ROI to a campaign, serving it as a blend with other outreach channels will ultimately garner your sales team the best results.
Benefits of Multiple Outreach Channels:
- Communicate with prospects and customers on the channel of their preference
- Target contact lists more effectively with several touch points
- Close more deals faster through increased outreach
Is your sales team focused on calling leads every day, but not getting the best response?
Today’s modern consumer wants to be contacted through the channel of their preference. SMS and voice are perfect communication outlets for prospects who would rather respond at their own leisure. While it’s not guaranteed to work every time, implementing SMS in a campaign is a proven method of successful contact, rapport building, and more sales.
Outreach Strategies for Sales Teams:
1. Call and SMS Campaign: Prospect misses the call, send a follow-up SMS to keep the conversation going.
2. RVM and SMS Campaign: Send out a ringless voicemail, then a day or two later, send a follow-up SMS.
Don’t put your sales team’s outreach efforts to waste! To reach powerful new levels of engagement and response, consider…
- The content of the messages you’re sending
- The factors that may be negatively affecting SMS delivery and conversion.
Bottom line: Increased quality outreach with both SMS and voice means closing more deals faster. It's a win-win.
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