Ytel Blog

Posts by Richard Kaplan, Ytel :

STIR/SHAKEN: Combating Spoofed Calls

By Richard Kaplan, Ytel  |  

Ytel automatically implements STIR/SHAKEN on behalf of all their customers. Helping to protect consumers and businesses from scams using spoofed robocalls.

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Questions about A2P 10 DLC?

By Richard Kaplan, Ytel  |  

If you send, or plan to send, text messages (SMS or MMS) via local phone numbers, then you will need to get your phone numbers registered. In return, carriers in the US will offer ...

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RCS Messaging Progress Report: Landscape &...

By Richard Kaplan, Ytel  |  

Google's new RCS, or Rich Communication Services, is being touted as the successor to the text message. If you've ever been annoyed by the limitations inherent with traditional tex...

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The 411 on Telephone Carriers

By Richard Kaplan, Ytel  |  

In the complex world of telecom,  terms and phrases are used frequently without much explanation given. As a carrier ourselves, we want to educate businesses on what these terms me...

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Regulatory Compliance Pros Outweigh The Cons

By Richard Kaplan, Ytel  |  

No matter the industry you work in, complying with government regulations is something all businesses must deal with. From the EPA to the FCC and every regulatory body in between, ...

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Why Won't My SMS Deliver or Convert?

By Richard Kaplan, Ytel  |  

Having trouble getting all the touch points within your SMS campaign to connect? Delivery can be a big roadblock for businesses who aren't well-versed in the rules and regulations ...

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Best Practices For Opt-Ins In Marketing Campa...

By Richard Kaplan, Ytel  |  

Once you’ve planned to incorporate short code into your marketing mix, the next step is generating a distribution list to enroll in your SMS campaigns. This is where consent and re...

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